IF BUSINESSES ARE DOING MORE GOOD, WHY IS TRUST NOT GROWING?

Recently published on Business Fights Poverty, Andy Last discusses how businesses are moving beyond ‘green washing’ when it comes to sustainability and explores why consumer trust isn’t keeping pace.

Recently published on Business Fights Poverty, Andy Last explores how businesses are moving beyond ‘green washing’ when it comes to sustainability and explores why consumer trust isn’t keeping pace.

“Readers of Business Fights Poverty have seen story upon story of businesses stepping up their efforts to be a force for good in the world. Yet trust in business and business leaders remains low. Why is this? If businesses are doing more to do good, why doesn’t that translate into increased trust?

The obvious reaction might be to assume that these businesses are engaging in green, or purpose, wash, and the stories about doing good in the world are just that, stories. In which case the public would be right to be cynical and withhold their trust. But that would be to ignore the reality of the very real actions being taken by thousands of businesses to do more good and the social missions many businesses and brands have found. To ignore the fact of businesses’ very real involvement in the setting of the Sustainable Development Goals in 2015, and the results of the recent PWC survey that showed 70% are planning to embed the SDGs in their businesses within five years…” Read more.

Andy Last
by Andy Last