Corporate Communications

In our corporate division we work with clients who have responsibility for communicating inside and outside their organisation to deliver their business strategy. Our aim is to make the complex simple and the simple compelling.

We work with a range of stakeholders across departments including communications, human resources, sustainability and CSR, finance, marketing and sales teams. We have expertise working directly with senior leadership translating their business plans into action.


OUR CORPORATE SERVICES INCLUDE:

Corporate brand and reputation management

Business strategy development and communication

Thought leadership

Influencer programmes

Strategic events

Leadership communications

Issues and crisis communications

Brand strategy

Message house development

Facilitation

Creating and managing partnerships and coalitions

Internal communications

Future trends and insight generation

Digital campaigns

Media relations


Sustainability and Social Purpose

Social purpose development and execution

Sustainability strategy

Sustainability reporting

Campaigning

Where PR meets HR

Change management/behaviour change programmes

Employee engagement

Design

Brochures

Social media

Reports

Infographics

Business PowerPoints

CASE STUDIES

MANPOWERGROUP

Ten years ago we helped ManpowerGroup define The Human Age, positioning them as thought leaders in the world of work and elevating their communications to a higher level. In a tough business environment this has differentiated them from the competition.

We work as a business partner to drive all thought leadership activity with unique, informed, ahead-of-the-curve content that not only builds brand equity but, crucially, creates sales tools that helps teams across the global organisation open doors with potential customers. In 2016 we have developed and released new research focusing on gender and women in leadership.

“salt’s thorough knowledge of the business and the industry means they are well positioned to create grand ideas that focus on business success.”
Ruth Harper, Director Global Strategic Communications, ManpowerGroup

ManpowerGroup is a strategic partner of the World Economic Forum and we support their presence at Davos where the leadership team participates in panels and events alongside global leaders. We work on the positioning, social media, statements and press materials so they stand out from the crowd, and then take the topics discussed forward for the rest of the year.


KEY POINTS

At WEF Davos 2016, Jonas Prising, Chairman & CEO, spoke on a panel with Sheryl Sandberg and Melinda Gates

salt manages global media relations for ManpowerGroup, securing coverage in titles such as the Financial Times, Economist and Harvard Business Review

We work on ManpowerGroup’s annual Talent Shortage survey, which has been running for ten years

GIVAUDAN

salt works with Givaudan’s Flavours division on the communication of their new strategic business cycle to shareholders, customers and employees.

Much of the strategy that Givaudan needs to communicate internally is very complicated and our employee engagement model demonstrates how employees can often feel overwhelmed with information. Our approach starts from a consumer communications perspective and ensures that all content is easily digestible and genuinely engages.

“salt is our trusted partner working on our EAME communication”
Dominique Zygmont, Former Head of EAME Flavour Communications

We do this in two ways. First, we make sure it’s in ‘snackable chunks’: short, informative, relevant and thought provoking. Secondly, we pair this with thoughtful design, translating strategy into imagery that helps employees understand and remember. This content is then available in different forms, from infographics to PowerPoint to video.


KEY POINTS

salt helps the many different functions within Givaudan tailor messaging to their own audiences

salt’s insights into Givaudan’s customers ensures their communications sets them apart from their competitors

96% of survey respondents in Givaudan Flavours EAME said they had a good understanding of the business priorities of the division

TOILET BOARD

The Toilet Board Coalition (TBC) is a global, business-led coalition of leading companies, sanitation experts and non-profits that creates market based sanitation solutions. salt has worked with the TBC from the outset, helping to  articulate who they are and what they do. This informs all communications from reports to speeches to website content.

“salt are true partners in our drive for superior results.”
Jean-Laurent Ingles, founding TBC Chairperson

We used select media titles such as Forbes to launch the TBC on World Toilet Day 2014 to key decision makers in business, non-profits and government. More recently we orchestrated the TBC’s contribution to a digital roundtable discussion on sanitation hosted by Guardian Sustainable Business.


KEY POINTS

The TBC is made up of organisations like Unilever, Kimberly-Clark, Firmenich, Lixil, Unicef and WaterAid

We write speeches for international advocacy events including the United Nations’ World Toilet Day celebrations and the launch of the European Toilet Declaration at the European Parliament in Brussels

The TBC Launch: the Guardian published a feature article and Forbes followed up with an in-depth interview with Jean-Laurent Ingles, the TBC chairman